GASTRODIPLOMACY AS AN AGROTOURISM DEVELOPMENT STRATEGY (CASE STUDY: KALIANGKRIK COFFEE, MAGELANG)

Abstract

This research explores how gastrodiplomacy can serve as a strategic tool to develop agro-tourism, focusing on the case of Kaliangkrik coffee in Magelang, Indonesia. The study examines the roles of various stakeholders, including local governments, coffee producers, and entrepreneurs, in promoting Kaliangkrik coffee. Through interviews, participant observations, and document analysis, this case study identifies the challenges faced by local actors in aligning their efforts with national tourism strategies. The findings suggest that while enthusiasm for gastrodiplomacy is high among local stakeholders, challenges such as limited resources, lack of coordination between local and national levels, and insufficient international exposure hinder the full realization of its potential. Despite these challenges, the study highlights significant opportunities for Kaliangkrik coffee to leverage its sustainable farming practices to appeal to international markets. The research concludes that stronger collaboration between local and national authorities, along with targeted investments in gastrodiplomacy initiatives, is necessary to elevate Kaliangkrik coffee and support rural development through agro-tourism.