Jurnal REKOMEN (Riset Ekonomi Manajemen)

Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City with Digital Literacy as an Intervening Variabl

2024-04-23T03:17:58+00:00

In the digital era that continues to develop, the role of information technology and the internet increasingly dominates various aspects of life, including the business world. In particular, Micro, Small and Medium Enterprises (MSMEs) in Cirebon City need to continue to adapt to these changes in order to maintain and improve their business performance. The three main strategies to focus on in this context are Content Marketing, Social Media Marketing, and Search Engine Optimization (SEO). The aim of this research is to examine the influence of content marketing on digital literacy, social media marketing on digital literacy, search engine optimization (SEO) on digital literacy and digital literacy on business performance among MSMEs in the city of Cirebon. This research was conducted on micro, small and medium enterprises (MSMEs) in the Cirebon City area by giving questionnaires to business owners and MSME managers. The West Java Cooperatives and UMKM Service said that there were 21,939 MSMEs in Cirebon City. The Slovin formula was used to determine the sample size for this study. The sampling limit percentage that can still be tolerated is (0.1). So there were at least 96 people who answered the survey. Partial Least Square (PLS) model analysis was used in this research. The results of this research are that content marketing has no effect on MSME business performance, digital literacy has an effect on MSME business performance, social media marketing has an effect on MSME business performance and search engine optimization has an effect on MSME business performance.

Impact of Green Marketing Mediating Brand Love on Purchasing Decisions for Batik MSME Products in Central Java

2024-02-27T02:29:25+00:00

In an era where consumers are increasingly aware of the importance of sustainability, Batik SMEs in Central Java find themselves in a strategic position to leverage the trend of Green Marketing as a tool to enhance their competitiveness. The objective of this research is to analyze the impact of green marketing mediating the relationship between brand love and purchasing decisions in Batik Micro, Small, and Medium Enterprises (UMKM) in Central Java. The total population of manufacturing company employees in Central Java in 2022 is approximately 465.654. Using the Slovin's formula, a sample of 219 Actor and MSME Batik Consumers was obtained with a confidence level of 5%. A purposive random sampling technique was applied to select a sample of Actor and Batik MSME Consumers, thereby ensuring good representation of the various Batik MSMEs in Central Java. To analyze the data and test the research hypothesis, the Mediation Regression method was used with the help of SPSS software. The results of this research are that brand love has a significant and positive influence on purchasing decisions, then green marketing mediates the relationship between brand love and purchasing decisions among Batik MSMEs in Central Java.

Employee Engagement Strategy in the Human Capital Directorate (Study Case : Bank X)

2024-02-27T02:21:20+00:00

Companies need to manage Human Resources (HR) well, so that companies can create good and competent employees. One way is to develop the right employee engagement strategy. This study aims to determine the employee engagement strategy in the human capital directorate of Bank X that is successful in increasing employee engagement. The method used in this research is descriptive qualitative. Data collection techniques using interviews, documentation, and triangulation methods. Data analysis used in this research is data reduction, data presentation, and conclusion dra wing. The sources in this study involved five sources consisting of four employees with manager and staff positions along with one employee with a head division position. The results showed that the implementation of employee engagement strategies in the human capital directorate is divided into five dimensions, namely organization, leadership, team members, work and individuals. However, there are obstacles in implementing employee engagement strategies in the human capital directorate of Bank X, namely due to ineffective communication and employee mindset.

Analysis of Product Quality of Rubber Production Using Six Sigma Method

2024-04-22T10:39:53+00:00

Contemporary companies function in a complex environment where opportunities are affordable, global markets are evolving faster than ever, and operational performance and organizational success are determined by customer-centric offerings. The motivation behind this study is to research what PT Surya's item quality means for the six sigma technique to distinguish factors that cause deformities and go to fitting lengths to work on the nature of their items. The assessment zeroed in only on the nature of elastic objects at PT Surya Teknologi Industri. Those expectations are called exceptional control. Inside the area of product development, the Six Sigma concept DMAIC (outline, measure, examine, improve and manipulate) is a method of approaches to enhance the technique that focuses on lowering operational changes and causes of failure. A non-public organisation referred to as PT. Surya Teknologi enterprise produces custom designs and plastic moulds. Consistent with the studies results, we are able to verify that the high-quality control done by way of the enterprise is good even above the sigma degree, however there are nonetheless many things that aren't true. We consider that the enterprise can improve the elements that cause defects and improve the great ofproducts produced.

Increasing Purchasing Decisions for UMKM Tempe Chips in Banyumas District through User Interface, Social Media Marketing, Price, and Nutrition Labeling with Purchase Intention as a Mediating Variable

2024-03-04T13:50:38+00:00

Micro, Small and Medium Enterprises (MSMEs) are one of the economic drivers of society. More than 50% of Indonesian people rely on the wheels of economic rotation by becoming MSME actors This study aims to examine the influence between user interface; social media; price and nutrition labeling; purchase intention toward purchase decision. By using quantitative research methods, 97 tempeh chips MSME as a respondent 97 respondents were tested. Data analysis using PLS the result of the reseac h are user interface, social media, price and nutrition labeling have a positive effect on prchase intention and purchasing decision. This reseach also shows that purchasing decision becomes intervening variabel between user interface, social media, price and nutrition labeling have a positive effect on prchase decision.

Optimizing Innovative Learning Strategies and Organizational Environment for Employee Development in Manufacturing Companies in Central Java

2024-02-27T02:25:53+00:00

The aim of this research is to examine the direct influence of optimizing innovative learning strategies on employee development and to test whether the organizational environment mediates optimizing innovative learning strategies on employee development in manufacturing companies in Central Java. The total population of manufacturing company employees in Central Java in 2022 is approximately 43,975,786. Using the Slovin's formula, a sample of 348 employees is obtained with a confidence level of 5%. Stratified random sampling techniques are applied to select employee samples, ensuring a good representation of various manufacturing companies in Central Java. To analyze the data and test research hypotheses, the Multiple Linear Regression method with the assistance of SPSS software will be utilized. The results of this research are that innovative learning strategies have a significant effect on employee development and the organizational environment has a significant effect on employee development.

The Effect of Employee Experience and Engagement on Intention to Leave with Innovative Work Behavior as a Mediating Variable

2024-03-04T13:42:48+00:00

The purpose of this study is to analyze the effect of employee experience and employee engagement on intention to leave through innovative work behavior as a mediating variable using a sample of 168 employees who worked in startup digital companies in Indonesia. Purposive sampling was used to invite respondent participation. Structual Equation Modelling was employed for data analysis. Then the result shows that employee experience and employee engagement had a direct and negative effect on intention to leave, while employee engagement is not proven to have a direct effect on intention to leave. Innovative work behavior also succesfully fully mediated the relationship between employee engagement and intention to leave.