THE ECONOMIC EVALUATION TO CIPARAGE COASTAL FISHING PORT SERVICES, KARAWANG REGENCY: CONSUMERS SIDES APPROACH

________________________________________________________________ Karawang Regency has a fishing port with the status of a Coastal Fishing Port. Fishing Ports provide services to fishermen as users of the facilities available at the port. One kind of service is administrative service at the Fishing Port, this service is related to fishing operational activities. The purposes of this study were to analyze the fishermen satisfaction level to fishing port services and to find out what services are considered important by fishermen. This study analyzed by the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) methods to measure fishermen's satisfaction. Based on the results of the study indicate that the assessment of satisfaction with services at the Ciparage Coastal Fishing Port is classified in the satisfied category. This shown by the value of the Fisher Satisfaction Index, which is 76.565%. The service that has the highest value is the attributes of the facilities at the Fish Auction Place (TPI) and the attitude of the administration officers at the port. The conclusion of this condition should be maintained by the port. Then suggestion from this research is an expansion of the pier facilities at the port is urgent to accommodate numbers of vessels to lean.


INTRODUCTION
Karawang Regency is one of the regencies in West Java with high potential for fishery resources.Ciparage Coastal Fishing Port (PPP) located at the Citarum River, Ciparage Jaya Village, Tempuran District.Fishing Port is a place for fishing vessels to levy that will landed their catches or other activities to loading and unloading fishing supplies for operational (Ihsan S, 2005) Fishing Port is that there are still un-optimal facilities at the Port, such as the lack of a pier area and the fishing port pier damage.The effect is the fishing vessel must be waiting in line to enter the fishing port.Thus, the fishermen who will carry out loading and unloading or levy will take more longer time than usual.
The provision of services will affect the performance and satisfaction level of fishermen at the Port.Fishermen's satisfaction is important in supporting the performance and development of a port (Bayinnah et al., 2016).The form of service at the port in question is such as services and facilities.Service services include, handling vessel ownership certificates or small passes and auction services at the Fish Auction Place

Ports
A fishing port is a place consisting of land and surrounding waters with certain boundaries as a place for government activities and  (Kotler, 1997).
Improving quality and service is expected that customer satisfaction can be maximized and the expectations or expectations of consumers in accordance with what is received after using services or facilities at the port.
Consumer satisfaction (fishermen) is measured by how much conformity between consumer expectations and the reality of service and facilities.There are two ways to measure consumer satisfaction, namely the existence of a complaint system and suggestions from consumers so that the port can improve its performance system, and the existence of a customer satisfaction survey, from which survey can be seen for which level of performance needs to be improved again.

Principles of Customer Satisfaction
Customer satisfaction is highly dependent on the expectations of consumers who use services or facilities.There are several factors that influence the perception and expectations of consumers.According to Gaspersz (2003), Some factors that influence consumer expectations: 1. Needs and desires related to things that consumers feel when trying to use port services or facilities.If there is a great need and desire, the expectations or expectations of consumers will be high, and vice versa; 2. The experience of consumers when using a service from the Port can affect the level of expectations of consumers; and 3. The experience of relatives, stories about the quality of services or port facilities that will be obtained by fishermen as consumers.

Consumer Satisfaction Indicators
According to Tjiptono (2004), the indicators of customer satisfaction are as follows: 1. Fulfilling customer expectations This is the level of conformity between service performance and the use of facilities expected by fishermen with what is felt, including services and supporting facilities used by fishermen in accordance with or exceeding as expected.The level of conformity in question is like the price of fish in The Fish Auction Place (TPI) at the port is stable, it is expected that with the stabilization of prices, which is stable in a high sense, it is expected that fishermen's income will increase and income for retribution at TPI will also increase.
2. Ease of access to services or facilities The ease of accessing a service or facility at the port is an indicator of consumer satisfaction (fishermen).Fishermen will feel satisfied if a service or facility at the port can be accessed easily, for example, such as handling ship papers so as to make it easier for fishermen to carry out their fishing activities, the use of facilities at the Port with an auction system at the Fish Auction Place (TPI) so that fishermen are not difficult to sell catches and get stable

RESEARCH METHOD Type of Research
The research method used in this study is a descriptive method with data analysis using validity tests and reliability tests.After the questionnaire is declared valid and reliable, measurements will be taken with customer satisfaction measuring instruments, namely the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA).The sampling method in this study used the purposive sampling method with the size of the sample determined by the slovin formula.
In this study, 37 respondents from 236 fishermen who owned boats at the Ciparage Coastal Fishing Port (PPP) Karawang Regency.

Collection
The data collection method used in this study was the interview and questionnaire method (closed questionnaire), with a total of 37 fishermen who owned boats at Ciparage Port.
The data retrieved includes secondary data and primary data.

Reliability Test
After the questionnaire is declared valid, the According to Ghozali (2011:48) A variable can be said to be reliable when it has a cronbach alpha coefficient value > 0.60.After the test is carried out, the results for testing the reliability of the alpha value on all indicators > 0.60, the instrument can be said to be reliable.

Customer Satisfaction Index (CSI)
The Customer Satisfaction Index (CSI) is used to determine a level of consumer satisfaction with an approach that considers the importance of the measured variables.

Importance Performance Analysis (IPA)
The use of the Importance Performance

Performance (X)
The interpretation of the quadrant is: 1.  it can be said that the instrument is valid.So that all these attributes are worthy of being used as measuring instruments in this study.

RESULT AND DISCUSSIONS
The validity test was carried out by Pearson's bivariate correlation method using SPSS, the questionnaire test was carried out with a critical value of 5% with a critical r value > the table r.It means the were valid and allowed to be use as a parameter.

Reliability Test
Reliability Test is carried out after the questionnaire is declared valid, the reliability test is a test used to measure the consistency of a series of measurements.The test is carried out by calculating the cronbach alpha coefficient of each instrument, an instrument can be said to be valid if the alpha value > 0.6.
According to Ghozali (2011), A variable can be said to be reliable when it has a cronbach alpha coefficient > 0.60.The results of the calculation of reliability by SPSS can be seen in Table 2.

Customer Satisfaction Index (CSI)
The Customer Satisfaction Index (CSI) test is used to determine the level of fishermen's satisfaction using a percentage scale.The measurement of fishermen's satisfaction level can be seen in Table 3.
The calculation results of the fishermen's satisfaction index obtained a value of 76.56%, where the value was included in the range value of 0.66-0.80 in the Satisfied criteria.The fishermen's satisfaction index is still said to be satisfied because there is still one more level to get the Very Satisfied criteria, thus the services or facilities at the Ciparage Coastal Fishing Port (PPP) need to be improved again.
Although the results show that the fishermen's satisfaction index shows the results of Puas, there are some attributes that need to be improved such as the need for repairs and expansions on the docks for ships that lean and carry out loading and unloading.
The pier is one of the important facilities in the port, because the pier has an important influence on the activities at the fishing port.

Importance and Performance Analysis (IPA)
The Importance and Performance Analysis Fishing port services that have an important role in fishermen activities are administrative services and facilities that have been provided by the port.The provision of services has an important influence on the level of fishermen's satisfaction, fishermen's satisfaction is important in supporting the performance and development of a fishing port.Ciparage Coastal Fishing Port is one of the places of capture fisheries landing activities in Karawang Regency.One of the problems that revealed in the Ciparage

(
TPI).The facilities provided at Ciparage Fishing Port such as the dock mooring service, which is for vessels that lean or carry out loading and unloading the fishing capture production.The services provided by the port are generally related to fishing operations, the provision of services will affect the level of fishermen's satisfaction.Several researchers also conducted similar research, inter alia Guswanto et al. (2012) conducted research at Nizam Zachman Fishing Port to provide the customer's satisfaction index about the fishing port services; Bayinah et al. (2016) revealed performance and customer's satisfaction to Kejawanan Fishing Port services; Kholil and Dewi (2019) also captured consumer's also applied the similar method of CSI and IPA on Container Terminal online services (E-Service) at IPC Company Palembang and find out the cossumer's satisfaction is high for the online services.most important means of connecting between islands as well as between countries.Ports have a vital role in encouraging growth and supporting the economy.A country needs a supporting port, so that the port can be developed its facilities and infrastructure to maximize the function of a port itself.Thus, the development of ports that develop with the times is very important, in order to continue to develop and support the progress of a country.Ports that are managed properly and appropriately can support trade progress and can even encourage economic progress, with good management of several cities in archipelagic countries such as Indonesia, ports can grow these cities and the economy of the surrounding community can be helped.The existence of fishing ports plays an important role in the level of utilization of fish resources in each water.The better the conditions that exist in a fishing port, the greater the role and function of the port will be on the development of the capture fishery sector in an area (Salim, 2018).
), fishermen will feel satisfied if a service provided by the Port can meet the expectations of consumers (fishermen).Factors that affect service quality indicators include the speed, accuracy, and friendliness of officers in serving consumers (fishermen).The quality of service in question is such as Port officers providing good, officers in serving consumers (fishermen), the better the quality of service from Port officers provided, the higher the level of fishermen's satisfaction.
next step is to test the reliability.Reliability tests are used to measure the extent to which instruments show consistency using the same object, as well as the extent to which a measurement result can be trusted(Sugiyono,   2017).Reliability tests are carried out on the overall attributes of the question, reliability tests are used to measure the extent of the consistency of the research instrument.Reliability will show how much accuracy a variable has and how much it can be relied on in the measurement process.The formula used is to use the alpha formula to analyze the questionnaire reliability test whose scale is not 0 and 1.According toSimamora (2004)    explained that the alpha formula can out by calculating the Cronbach Alpha coefficient of each instrument in a variable, an instrument can be said to be realiabel if the value of alpha > 0.6.
), measurement of the Customer Satisfaction Index (CSI) is needed because the results of the measurement can be used as a reference to determine targets in the coming year.The method of measuring the satisfaction index of the consumer satisfaction index includes the following stages: 1. Calculating the Weighting Factor (WF), which is to change the average value of importance to a percentage number of the total average importance of all attributes tested, so that a total weighting factor of 100% is obtained 2. Calculating Weighting Scored (WS), i.e. converting the average value of importance into a percentage number of each attribute with the WF of each attribute.3. Calculating the Total Weighted (WT), that is, summing the WS of all attributes of the quality of service (service) 4. Calculating the Satisfaction Index (SI), namely WT divided (L) the maximum scale used (in this study the maximum scale used is 5) then multiplied by 100%.According to Guswanto et al., (2012), the overall level of customer satisfaction (fishermen) can be seen from the criteria for the level of fishermen's satisfaction, Analysis (IPA) analysis method is in measuring the level of service satisfaction and is carried out through measuring the level of conformity which is the performance score of the port in order to produce a high-quality service.According to Ong and Jati (2014), the Importance Performance Analysis (IPA) technique, it is requested to assess the level of importance and performance of the port, where the average value of the level of importance and performance is analyzed with Importance Performance Analysis (IPA), where the X axis represents perception while the Y axis represents expectations.It can be seen for the Importance Performance Analysis (IPA) quadrant in fig 1.

Fig
Fig. 1 I P A Quadrant 2. Quadrant 2 is the Maintain Achievement quadrant, which in this quadrant shows the performance of service services and the use of facilities at the Port.There are six attributes included in quadrant 2, namely, communication of officers and fishermen, officers providing even services, facilities at TPI, punctuality of officers in administrative services, administrative services and officers on duty during the auction process.3. Quadrant 3 is the Low Priority quadrant, where in this quadrant it shows some of the attributes included in quadrant 3 are less important in their influence for the service or benefit felt to be very small.There are three attributes in quadrant 3, namely, Port facilities, ship comfort when loading and unloading and the adequacy of vessels to pier. 4. Quadrant 4, namely the Excessive quadrant, where in this quadrant shows the attributes that affect fishermen are less important, but in the services or facilities that are felt to be very satisfactory in their implementation There are three attributes in quadrant 4, namely, the responsibility of officers, the attitude of the behavior of officers and cleaners in the Fish Auction Place.

Table 2 .
Reliability Test

Table 3 .
CSI Calculation Results

Table 4 .
IPA Calculation Results