Sustainable Tourism Development Strategy in Kutang Beach Tourism Objects through Analytical Network Process (ANP) Approach

Abstract

Sustainable tourism development not only means more than preserving the natural environment, but can also be a source of prosperity for the surrounding community, so that it can have an impact on social and economic welfare. This study aims to formulate a strategy for the development of Sustainable Tourism in Kutang Beach, Labuhan Village, Lamongan Regency.  Quantitative research approach with the Analytic Network Process-Super Decisions method, the primary data used is obtained directly sourced from expert respondents, academic experts, policy experts and practitioners as direct actors. The results of the analysis show that sustainability in social aspects is more dominant than maintaining sustainability in economic and environmental aspects. The main problem that must be considered in the development of sustainable tourism is the construction of shopping facilities. Thus, the strategy carried out is the professionalism of destination management, then strengthening the role of the government.