Pengaruh Self-Efficacy, Modal Usaha dan Motivasi Terhadap Keberhasilan Usaha (Studi Empiris UMKM Bidang Perdagangan di Kota Magelang)

Abstract

This study aims to examine the effect of self-efficacy, business capital and motivation on business success. The sample of this research is the owners of micro businesses in the trade sector in Magelang City as many as 100. The sampling method used was purposive sampling and cluster sampling. The analytical method used is multiple linear regression which aims to obtain a comprehensive picture of the relationship between variables with the help of the IBM SPSS 26 program. The analysis used in this study includes validity testing, reliability testing and hypothesis testing. The results of this study indicate that Self Efficacy, Business Capital and Motivation simultaneously have a significant positive effect on Business Success, Self Efficacy has a significant positive effect on Business Success, Business Capital has a significant positive effect on Business Success, Motivation has a significant positive effect on Business Success.