Pemetaan Strategi Adaptasi Bisnis pada Industri Perhotelan selama Pandemi Covid 19

Abstract

The purpose of this study is to map the business strategies carried out in the hospitality industry in the face of the covid-19 pandemic. The research method used in writing this journal article is a literature review with the result that business people in the hotel industry take various ways to maintain their business existence, from reducing the number of employees, to using digital marketing strategies.