Analisis Kesalahan Berbahasa pada Spanduk Toko Fotokopi di Sepanjang Jalan Universitas Muhammadiyah Surakarta

Abstract

The phenomenon of language errors is often found in society. This can be clearly seen in shop banners, especially photocopy shops. The writing of advertisements in outdoor media is generally made to attract the attention of buyers. However, the writing is often inaccurate. Language errors found include the writing of non-standard words, the use of foreign terms, and punctuation errors. The purpose of this study is to look at errors in writing outdoor media in public places. This research uses a qualitative descriptive approach complemented by theory to present the data. Data were collected through direct observation, technical notes and documentation. The results obtained were 14 data of non- standard words, 62 data of foreign terms, and 64 data of punctuation errors found on the banners of photocopying shops along the street of Universitas Muhammadiyah Surakarta.